You can really take your hair salon to the next level if you promote it properly. So, you should cover all your bases when it comes to social media platforms. Facebook can be a goldmine for this purpose, so you need to draft a comprehensive Facebook marketing strategy.
Here are a few ways to start with promoting your salon on Facebook.
Update your Facebook profile
The first thing you need to do is update your Facebook profile. Check if the information there is accurate, such as contact details, your logos, your description, and your timings. Make sure your banner image is also attractive and that you give a comprehensive description of your services.
In addition, you should have your location details and a booking portal enabled on your Facebook profile. This will make it much easier for your audience to find you and book your services.
Enable ratings and reviews
When people are booking services from places new to them, they put a lot of weightage on ratings and reviews. So, you should keep these enabled on your Facebook business page. Make sure you ask satisfied customers to leave these reviews and to rate your services.
You can even offer bonus services or discounts for people who leave reviews on your Facebook profile. Also make sure you respond to people’s reviews and take both positive and negative feedback. This way, you can tailor your services according to what your customers want and attract new customers with your excellent reputation as well.
Create appealing graphic posts
Now that you have all the basic aspects in place, you need to focus on what you pose on your Facebook pages. Your posts should be fun to look at and immediately convey the information you want to share. It’s a good idea to use resources like salon flyer templates from PosterMyWall to create the best posts possible.
In these, you’ll just have to plug in your own colors and information, and they’ll be good to post directly to your linked Facebook profile. So, make your life easier and design a bunch of posts in advance. These will populate your page and also let people know about your services and offers.
Inform and educate your audience
Hair salon services require a considerable level of skill and training. So, you should showcase your expertise and educate your Facebook audience. Share simple hair care posts and how people can avoid running their hair. You can also share what to avoid before and after your hair services.
This informative content will show your audience that you’re interested in their welfare and want to do the best for them. So, create short hair care guides and videos to educate people about important topics related to hair. You can even go into the history of hair styling and fashion, to really show how well you know your field.
Share before and after photos
The best way to convince people to avail your services is to show how you helped other people. So, with client permission, share before and after photos of your services. These will give people a visual reference for what you can do for them.
Try to ensure you have these photos for a variety of hair types and services so that people can see you can handle pretty much whatever they have in mind. Share these posts with a short description of the person’s hair concern and what you did for them.
Upload videos
Video content does really well on social media platforms, and Facebook has pivoted to this as well. The algorithm prioritizes short, attractive videos, and brings them up on people’s feeds. So, you should post videos as well.
These can be before and after videos of services, staff highlight videos, latest social media trends, and much more. Make sure you take a look at what other pages are doing, and put your own twist on the ongoing trends.
Share client testimonials
Client testimonials can play a huge role in increasing the number of customers you get through Facebook. So, get your satisfied customers to share written or video feedback about your work. Ask them to give you a shoutout in exchange for a discount or bonus services, and then share these testimonials on Facebook.
These will get you considerable views and also show how you serve your customers. This way, you can promote your salon in a more direct manner, as people will outright show how your services made them happy.
Run a Facebook ad campaign
Facebook has a comprehensive set of advertising tools that can help you promote your services really well. Just narrow down your audience, create ad campaigns, link a payment method, and you’re good to go. In most cases, the audiences and other settings Facebook recommends are quite suitable, but if you want to customize the settings, go ahead.
Run these ad campaigns for a while and make any adjustments needed once you go over the data the ad tools track for you. So, make sure you do use some level of paid Facebook advertising for your hair salon.
To sum up, you can promote your salon on Facebook through a variety of methods and techniques. You just need to plan things out in advance and track your performance for the best results.
